There’s something a bit heartbreaking about the phrase “saving it for best.” We all do it - the posh hand cream that sits unopened, the fancy candle still boxed, the perfume that only sees the light of day if there’s a wedding and we’re feeling brave.
But here’s the truth: today is the special occasion.
As someone who makes luxury candles for a living, you’d think I’d be lighting them daily. But even I catch myself “saving” my favourites. Hanging off to open a new diffuser for when the house is cleaner. For when guests come over. For when I’ve earned it.
But I’m done with that. And I want to invite you to be done with it too.
Why We “Save Things”
There’s a weird sort of guilt around enjoying luxury - especially as women. We tell ourselves we need to justify it, earn it, or wait for the perfect moment. And that moment rarely comes.
Whether it’s the good towels, the beautiful plates, or your favourite candle - when we hoard joy for later, we forget how much power there is in little, everyday rituals.
Lighting a candle on a Tuesday night isn’t indulgent. It’s an act of self-care. Using the perfume just for you isn’t wasteful. It’s a reminder that you are worth the effort. Pouring tea into your “nice” cup just makes it taste better. Science.*
(*Okay, not science. But it feels true, right?)
What Luxury Really Means
Luxury doesn’t have to mean expensive. To us here at JoJo Co., luxury means:
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Thoughtfully made
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Beautiful to use
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Good for your wellbeing
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Designed to make everyday life feel a little more magical
When our customers tell us they lit their JoJo Co. candle after a stressful day, or used our diffuser in their guest room to make someone feel welcome - we know that’s what it’s about.
How to Create Your Own “Use the Good Stuff” Ritual
Want to start living the “burn the candle” lifestyle? Here’s how to ease into it:
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Pick one luxury you’ve been saving. It could be a JoJo Co. candle, a silk pillowcase, or a hand cream gathering dust.
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Use it this week - for no reason other than you want to. Bonus points if it’s on a random weekday.
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Notice how it makes you feel. That little boost? That’s what you’ve been denying yourself.
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Repeat. As often as needed. (Which is probably more often than you think.)
Start With a Candle That Feels Like a Treat
Looking for a scent to make your Tuesday feel like a Sunday spa day? Browse JoJo Co.’s Luxury Soy Candles
Each one is hand-poured in Fife, Scotland using 100% soy wax, clean-burning cotton wicks, and scent blends that are made to move you - whether you’re winding down after work or having pals round for coffee.
Final Words
There is no “perfect moment” coming. This is your life - right now. It’s messy, beautiful, busy, emotional, and yours.
So, wear the perfume. Burn the candle. Eat the cake. Use the nice plates. Celebrate this moment. Because this, right here, is the good stuff.
Want more feel-good reads? Catch up on last week’s birthday blog: Feeling Good, Getting Older, and Owning It
And if you loved this post, share it with a friend who’s still saving the “good” towels. You know the one. 😉
