Ever wondered what JoJo Co. products our customers come back for time and time again? Here's the inside scoop on our best-sellers, the stories behind them, and why they’re so well-loved.
1. The Signature Soy Candle - Our Cult Classic
This is the candle that started it all. Hand-poured in small batches using 100% soy wax, our signature candle is a favourite for a reason. It’s clean-burning, beautifully scented, and crafted with care.
Customer Love:
Excellent couldn’t ask for better and house smells amazing. - Claire B.
JoJo Says: This candle represents everything we stand for - sustainability, style, and scent that transforms a space. It’s often the first thing people try and the reason they come back.
2. Luxury Diffusers - Effortless Everyday Scent
Did you know our diffusers have been our best-selling product for over two years? They’re the quiet heroes of home fragrance - low maintenance, long lasting, and endlessly elegant.
Customer Love:
"I am genuinely surprised at how long the scent stays vibrant for. When Someone new walks into my home be in a teen, grandparent, man or woman for the first time guaranteed they comment on the scent and look around to see where it’s come from. I love telling them it isn’t a famous high street brand diffuser but a small business. I then by the small candles as gifts and they repeat the same to me ‘people keep commenting on the scent and asking what it is’. I’m a convert. I haven’t bought another candle/diffuser brand since I was given this two years ago." - Gina T
Jo Says: I love how our diffusers just work. You set them down and forget about them, but your home always smells welcoming. One in the hallway is best for first impressions and it’s the absolute ‘law’ to have one in your bathroom.
“If your home doesn’t smell right, then it doesn’t feel right.”
3. The Secret Scent Club Candles - For the Scent Curious
Created for our VIP community, the Secret Scent Club is where we let our creativity shine. These limited-edition scents are exclusive, seasonal, and only available to our subscribers for a short time.
Customer Love:
“I never would have chosen this scent for myself, but I’m OBSESSED. Can’t wait for the next one!”
Jo Says: This is where I get to play - and it’s been a joy to see how adventurous our customers are! It’s a real connection point with our scent-lovers.
4. Mini Candle Wedding Favours - Small But Mighty
Hand-poured and completely customisable, our wedding favours have become a quiet hit. Couples love that they can choose a scent that’s meaningful and personalise the label for their big day.
Customer Love:
“Beautiful quality, thoughtful packaging, and such a personal touch. Our guests were thrilled.”
Jo Says: There’s something so special about being part of someone’s celebration. I still get goosebumps when couples tag us in their wedding photos.
5. Candle & Diffuser Gift Sets - The Ultimate Present
Whether it’s for a birthday, housewarming, or just a well-deserved treat, our luxury gift sets are a customer go-to. Beautifully boxed and ready to give.
Customer Love:
“This was the perfect gift - elegant, useful, and feels like a real treat.”
Jo Says: We put real care into our packaging, so your gift feels as beautiful on the outside as it smells on the inside and our handwritten gift tags are the perfect touch.
Why This Matters
Best-sellers aren’t just about popularity - they tell a story. They reflect what our customers value most: clean-burning candles, thoughtful details, luxurious scents, and a brand that genuinely cares.
If you're new to JoJo Co., this list is a lovely place to start. And if you’re already a VIP, you’ll probably spot a few of your own favourites!
Take a moment to think about the scents and small rituals that bring you joy - because sometimes, it’s the quiet favourites that speak the loudest. Shop our full range of handmade soy candles, luxury diffusers, and scent-filled gifts today.
