Jo's Journal

I genuinely thought that by 48 I'd have life sorted. Instead, I'm still figuring things out, just like everyone else. If you've ever wondered whether you're the only one winging it, this one's for ...

Every week I write a blog, even when I’m not sure anyone is reading. Here’s why fresh content, storytelling and customer connection still matter for a handmade small business. 

From beaches and day trips to teenagers and slower days at home, here's why I'm embracing a quieter summer this year and feeling surprisingly good about it.

Is it hormones, stress, burnout or simply life? A personal reflection on perimenopause, running a business, motherhood and why everything can feel harder than it used to. 

A gentle reflection on life in your 40s, where shifting routines open the door to rediscovering yourself, new hobbies, and a quieter kind of balance.

This weekend, JoJo Co. quietly turns nine - and here are some of the biggest lessons I’ve learned. 

You don’t need to overhaul your life this month. You don’t need to wake up at 5am, join a gym, eat lettuce for breakfast, or reinvent your entire personality. You can simply coorie in.

Somewhere between life, motherhood, hormones, and running a business that will turn nine next year… things feel different this year.